The digital age has been coming and driving enterprises to value on digital transformation. MarTech has also become a breakthrough point for enterprises in the digital economy era by integrating marketing and technology to reach higher growth. Digital transformation in Taiwan is currently underway, and the government fully supports digital innovation and transformation across Al industries.

Taiwan Digital Innovation Navigation Forum themed around "MarTech", which is related to "TCloud" project with the goal of promoting digital transformation for small and medium-sized enterprises. The forum includes "Fireside Chat", "Business Opportunity Dialogue", and "Startup Demo Show", and invites industry leaders to share the latest marketing techniques and practical applications. In addition, the forum will specially arranged "One-on-One Matching" event to create a win-win collaboration outcome.

Fireside Chat
Through fireside chats, the government, enterprises, and venture capitalists come together to discuss the latest industry trends and applications on MarTech industry.

Business Opportunity Dialogue
Large enterprises that have successfully utilized MarTech tools will share what kind of MarTech marketing technology they have been used in the past, present, and what is coming to be used in the future.

One-on-One Matching Event
Setting up a one-on-one matching area and inviting four venture capitalists, two representative MarTech companies, and two representative large enterprises using MarTech tools, with 10 minutes of conversation time per round, a total of 6 rounds, to create 48 matchmaking and networking opportunities.

Advisory Organization: Administration for Digital Industries
Organizer: Institute for Information Industry, PricewaterhouseCoopers Taiwan, Information Service Industry Association of R.O.C.
Implementing unit: Taiwan Venture Capital Association