MediaTek announces the MT9638, a 4K Smart TV Chip with AI-powered features
Publish Date :2021/03/03
MediaTek announced its new 4K smart TV chip, the MT9638, with an integrated
high-performance AI processing unit (APU). MT9638 supports cutting-edge
AI-enhancement technologies such as AI super resolution, AI picture quality and
AI voice assistants, plus variable refresh rate (VRR) and MEMC (motion
estimation and motion compensation) so graphics appear smoother. With its high
performance processing for optimized visual quality, MT9638 gives global TV
makers premium features to design competitive 4K smart TVs.
“As smart home appliances become more intelligent and diversified, smart TVs
are becoming the new hub for the smart home as consumers take advantage of
AI-enabled multimedia features to control all their devices right from their
TV,” said Alex Chen, General Manager of the TV Business Unit at MediaTek. “The
new MT9638 continues our legacy as the No. 1 chip provider of smart TVs,
bringing consumers incredible AI, multimedia, gaming and entertainment
experiences in theater-quality 4K.”
MediaTek’s premium TV chip technologies are designed to enhance the user
experience with our custom APU that brings high-performance AI computing to
smart TVs. With built-in AI picture quality technology, the chip enables
real-time content and scene recognition, automatically adjusting color
saturation, brightness, sharpness, dynamic motion compensation and smart noise
reduction to improve overall image quality. MediaTek’s AI super resolution
technology, combined with the company’s MEMC technology, intelligently upscales
resolution through multi-frame blending to deliver clearer images at the smart
TV’s native resolution.
The chip supports the latest connectivity technologies including Wi-Fi 6 for
fast, reliable connectivity and HDMI 2.1, which integrates support for VRR to
match movies or console gaming frame-rates in order to avoid screen tearing. The
MT9638 also supports applications powered by AI voice recognition and AI-enabled
video calls, opening up new ways for consumers to interact with their smart TV
and connect with their family and friends. These technologies are turning living
rooms into true home entertainment centers, delivering new, immersive
experiences in streaming, gaming and entertainment.
MediaTek’s MT9638 supports multiple advanced technologies:
- A multi-core Arm Cortex-A55 CPU, Arm Mali-G52 GPU and dedicated MediaTek
APU integrated into a single chip, delivering superior performance while
also being extremely power efficient.
- Up to 4K60 resolution support with a multimedia decoding engine for HEVC,
VP9 and the latest AV1 content.
- HDR10+ display support, enabling full array backlight local dimming with
>2000 zones.
- Premium Dolby Atmos and DTS Virtual X surround sound support.
- The latest HDMI 2.1 and USB 3.0 interfaces, in addition to gigabit-class
Wi-Fi 6 connectivity.
- With up to four far-field microphones, the chip provides whole room
coverage for voice assistants with ultra-low power consumption (0.5W) on
standby and ultra-fast, one second resume for wake-up words.
MediaTek has shipped more than two billion units of its TV chips globally,
powering products from entry level to flagship with comprehensive solutions that
meet global TV specifications. Providing world-class entertainment solutions for
more than 20 years, MediaTek is a trusted partner for all leading global TV
manufacturers.
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