Major Technology Manufacturers Showcase Smart Vehicle & Smart Cockpit Innovations in the TADA Pavilion of COMPUTEX 2023

 Publish Date :2023/05/05

As a co-organizer of COMPUTEX, Taipei Computer Association (TCA) stated that SEMI predicted that the value of the global automotive electronics market will exceed USD 400 billion by 2028 with a CAGR of 7.9%. As the automotive industry is moving towards smart and electrified vehicles, the demand for automotive electronics and automotive chips will continue to increase. The industry think-tank MIC shared that the growth potential of the global electronics market has already surpassed the growth rate of ICT products; with a CAGR of 12% from 2022 to 2025. The main driving forces for this growth include autonomous driving, electric vehicles, as well as in-vehicle infotainment upgrades.

Recent trends such as the improvement of driving safety requirements and new goals to achieve net-zero have promoted the smart and electric vehicles products and modules developed by Taiwanese manufacturers. These products have become a major source of procurement for major car manufacturers as well as Tier 1 and Tier 2 manufacturers from around the world. In addition, major car manufacturers and Tier-1 manufacturers from around the world are partnering with Taiwanese technology giants to develop electronic modules for the new generation of smart cars and electric vehicles.

TADA Pavilion to Provide One-Stop Procurement Services for Smart Vehicles in COMPUTEX 2023

TCA stated that the Taiwan Advanced Automotive Technology Development Association (TADA) pavilion will be held in COMPUTEX 2023 to help facilitate global buyers to directly purchase various automotive electronic modules and products. In COMPUTEX 2023 which will be held in Taipei Nangang Exhibition Center Hall 1 and 2 from May 30 to June 2; the TADA pavilion will be in booth number M0830 and will feature exhibitors including Powerchip Technology, Clientron, TUV NORD, Mass World International, Sysgration, Pegatron, Sentec Green Technology, Inventec, AI Memory, MSI, Retronix, and oToBrite. The pavilion will showcase various smart vehicle related automotive electronics and smart cockpits as well as other products.

The TADA Pavilion will also feature a comprehensive smart cockpit solution; including: in-vehicle entertainment system, digital instrument cluster, in-vehicle information & communication systems, automotive electronic rear-view mirror systems, driver monitoring systems, and more. In addition, the pavilion will showcase ADAS modules and platforms as well as specialized custom designs for cars, buses, commercial vehicles, etc. can be provided according to customer needs. The TADA Pavilion will also showcase innovative metaverse powered applications and platforms to accelerate the development of metaverse powered automotive solutions.

The pavilion will include automotive electronic modules such as automotive AI chips, AI modules for vehicles, automotive process technology platform, SiC power modules for EV electronics, Central Gateways, EV wireless charging modules, EV charging stations, and more. The TADA pavilion will also provide different solutions according to the original equipment (OE) or aftermarket (AM) requirements to create a truly comprehensive one stop smart car electronics procurement services.

Dr. Sam Shen, the Secretary General of TADA shared that in recent years, many major international car manufacturers have regarded CES as the main exhibition for announcing new cars in North America. Smart cars and electric vehicles with automatic driving functions will be an important industry for mutual cooperation between automotive and ICT industries. Currently many car automakers have already cooperated with ICT manufacturers to develop and enable new car functions such as ADAS, smart cockpits, IoV applications, etc. for not both EV and ICE vehicles. To help global buyers find various smart car electronic modules and EV solutions during the event, the TADA Pavilion will be a one-stop procurement center during COMPUTEX 2023.

TADA Pavilion to Focus on Vehicle Technology in COMPUTEX 2023

To help facilitate visitor find the Vehicle Technology solutions they need, TADA will organize the Taiwan Advanced Automotive Technology Development Pavilion in COMPUTEX 2023 at booth number M0830. Buyers interested in finding the latest in vehicle tech and smart mobility can connect and network with the suppliers joining the pavilion. The official English website of TADA will be released soon and shared to the COMPUTEX Facebook and LinkedIn pages as soon as it is available, so follow COMPUTEX on social media to never miss any updates!


COMPUTEX TAIPEI (or COMPUTEX) started in 1981 by the then-chairman of Taipei Computer Association (TCA), Mr. Stan Shih. In 1985, TCA invited Taiwan External Trade Development Council (TAITRA) to be a co-organizer of the event. As Asia’s leading B2B ICT tradeshow, COMPUTEX showcases innovations from global leaders of the ICT industry and is now one of the most important events for new product launch events.

Since 2016, TCA expanded COMPUTEX to include InnoVEX, a startup focused event to run concurrently with COMPUTEX to connect startups with leading ICT companies from around the world. InnoVEX is where startups can match with global VCs, CVCs, manufacturing partners, buyers, and media in one hybrid platform.

COMPUTEX 2023 will focus on metaverse, vehicle tech, gaming & entertainment, HPC and ChatGPT, 5G, AIoT, ESG, and semiconductors. For more details, please visit the official COMPUTEX website at

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